Foundations and Values Shaping Our Global Machinery Enterprise #
Since 1971, under the leadership of CEO Mr. I-Te Pan, our company began as a home-based assembly operation, crafting machinery parts during an era when resources were limited and production was primarily handcrafted. In those early days, we managed every aspect of the business ourselves, from sourcing customers and managing sales orders to overseeing production, after-sales service, and accounting.
By 1978, we officially adopted the name Cheng Day Machinery Works Co. Ltd., marking a new chapter of growth. Our expansion soon reached five continents, establishing a global presence with branches in China, the United States, and Japan. Through a commitment to scientific management, we have become recognized leaders in the development of elevators, heavy-duty machinery, and parking systems, earning a strong reputation worldwide.
Our proprietary brands—Black Bear , U-Mega , and Yong Sheng—are central to our marketing strategy. We have also formed strategic alliances with partners in Japan and across Europe, fostering mutual success.
Mr. Pan emphasizes that “Customers’ satisfaction and expectations must be guaranteed 100% through professionalism, safety, and service, offering the best value-added products and cost-conscious total solutions. This approach is essential for maintaining long-term relationships and creating win-win outcomes.” He attributes our ongoing success to maintaining a talented R&D team at the forefront of innovation, ensuring Black Bear remains the preferred choice for demanding hoist applications, and integrating industry best practices as we move toward greener business operations.
Our philosophy is rooted in a people-oriented approach, recognizing that human development is the foundation of enterprise progress. We focus on optimized management, clear strategic direction, and social responsibility. We value individual contributions, providing employees with a flexible platform to pursue their careers, and collaborate with government organizations and educational institutions to train the next generation.
Cheng Day is unwavering in its commitment to the highest standards of ethics and integrity. Our core values—customer orientation, respect for individuals, pursuit of excellence, benefiting all mankind, and responsible business practices—are deeply embedded in our corporate culture and daily operations.